It’s been said everyone has at least one book in them.

The irrepressible Eric Peterson, he of the self-published book as well as a (soon-to-be) published by O’Reilly book, has decided he needs to write another. In the spirit of information wanting to be free (and perhaps getting some early arrows that will sharpen the information), he’s posting his writing to a new blog.

Eric’s picked what I consider to be one of the hardest jobs in web analytics — defining and making sense out of key performance indicators.