According to the Nielsen//NetRatings MegaView Online Retail report (that’s a mouthful), here are the top 10 online retailers by June conversion rates:
| 1-800-Flowers | 19.4% |
| Lands’ End | 18.4% |
| Victoria’s Secret | 14.5% |
| L.L. Bean | 14.1% |
| QVC | 13.7% |
| eBay | 13.6% |
| Amazon | 12.2% |
| Proflowers | 11.9% |
| Barnes & Noble | 11.1% |
| Crate and Barrel | 11.0% |
These seem low to me. After all, people are going to these sites to buy things, right? They might be doing some comparison shopping, but I doubt that’s the bulk of the visitors. So over 80% of the visitors, who don’t have many reasons for visiting the site in the first place, are leaving without buying anything.
Maybe they’re looking for this week’s specials? Browsing the latest offerings? Reading the site’s privacy policy? The analysis here would be useful.

It’s not for everybody, doesn’t even out all the usability quirks, doesn’t mask absolutely everything (see the white in menu bar volume control, for example), and it only runs on OS X 10.4. But when the alternative is brushed metal finder, I can deal with these minor inconveniences.