Like many bloggers, I use FeedBurner to distribute my RSS feed. They provide well-formed feeds, predictable performance, and a small amount of reporting so I can see how many RSS readers I have and what articles they click on. You might recall that FeedBurner acquired BlogBeat some time back, but I don’t think they actually integrated it into the main FeedBurner offering. In any event, FeedBurner’s reporting makes a decent supplement to Google Analytics.

Looks like soon there won’t be a need to supplement, as TechCrunch is reporting that Google has agreed to acquire FeedBurner. So it’s not out of the question that some kind of BlogBeat-FeedBurner-MeasureMap-GoogleAnalytics mashup is in the future.

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