Is This the Future of Web Analytics?

Long ago I mentioned what I called “vertical analytics” and how blogs may be the next analytics frontier. Fast forward to the present, and blog analytics are “been there, done that.” (The product demo I saw in a hotel room at SES never saw the light of day; the originator went on to other things – and remains active in “general” web analytics.)

bandmetrics-badge.pngI still think vertical analytics is bound to happen. Witness Atlanta-based Indie Music, whose service Band Metrics — “Analytics For The Music Industry™”, scored angel financing back in November. More than one press report about the financing used a variant of the phrase “Google Analytics of the music industry.”

Compared with some of the graybeards of Business Intelligence, the Web Analytics “industry” has not yet left adolescence. But I think many of the lessons learned in the greater web analytics field, combined with more powerful machines and a greater “popular culture” around number crunching, are going to lead to analytics for very specialized fields. At a minimum, it might move us away from generic tools that look at the Web to tools that have specific knowledge of a particular business — kinda like a specific solution for scheduling & billing for dentists vs. bringing in Oracle Applications and Accenture. What can be bad about that?

Could this be a new analytics growth opportunity, or perhaps just a land grab? Here’s a thought experiment: check out (where XXX is whatever interesting business you can think of) and see if it’s already taken. I tried a half-dozen while composing this post and I was surprised how many were already claimed…

(Interestingly, itself is not taken, nor is

Is This the Future of Web Analytics?

Roaring into the 2000s

Today I bought my first digital-only “CD” online.
Thom Yorke

I have the iPhone, manage my music with iTunes, and all that. But until today, I never actually purchased any music in digital-only format. Maybe I’m just old-fashioned (or just old), but I like the physical medium. I’m sure the recording industry wishes there were more of me…

Today I read that Most fans paid $0 for Radiohead album, and being a Radiohead fan, remembered I hadn’t heard “In Rainbows” yet. So it’s off to the Radiohead site, and a few british pounds later, downloaded the “album”.

It’s ten songs in 160kbps MP3 format. Not archival quality, for sure. It comes with the basic ID3 tags mostly in place, except genre. But the songs themselves — the music — just fabulous.

Since there’s no cover art, I made my own, a screen snap from the In Rainbows site. Because, you know, for Cover Flow.
In Rainbows

Roaring into the 2000s